HUM's clinically-formulated supplements are designed to support women through every stage of life. As the Editorial Director, I was tasked with elevating HUM's content and SEO strategy and differentiating the brand in a crowded market through fun content that entertains and educates.
I oversee the execution of the blog, The Wellnest, including conceptualizing, assigning, and editing articles in addition to contributing my own writing.
I manage our weekly newsletter for leads and monthly subscribers and launched the brand's first monthly newsletter focused on retention.
I have worked to integrate content and our blog into other parts of the business to build trust and credibility and help drive conversions. Some projects include content strategy and copy for leads emails and social infographics.