As a passionate storyteller with an analytical mind, Sara loves asking questions and seeking answers. Sara has worked as a journalist in New York, Washington, D.C., Philadelphia, and Rome and specializes in health, fitness, wellness, and travel. Her work has appeared in publications including SHAPE, SELF, Outside Magazine, Well + Good, Healthline, Men's Journal, and more. Sara leads editorial at Peloton and previously held full-time content marketing roles at HUM Nutrition and Parsley Health, in addition to consulting for brands in the healthcare and wellness spaces.
Sara is an ACE-Certified Personal Trainer, synchronized swimmer, and dancer. She enjoys traveling, language, culture, and curling up with a good book. Sara is a graduate of Villanova University with a Bachelor of Arts in Communication, Magna Cum Laude, and concentrated studies in Journalism.
I currently serve as the Editorial Manager at Peloton, owning strategy for the brand's blog, The Output. I manage the editorial calendar, content distribution, and performance.
I also write for editorial publications and consult for brands. I'm always looking to work with new clients that fit my interests and expertise!
As the Editorial Director at HUM Nutrition, I set the editorial calendar and managed the brand's blog and weekly newsletter from concept through execution, leveraging deep experience in SEO. In addition, I oversaw the blog's paid distribution strategy.
As the Senior Manager of Content Strategy at Parsley Health, I managed the brand's blog from concept through execution and worked on content across video, landing pages, email, ebooks, and more. I also ensured the medical accuracy of content across channels, working closely with our clinical staff.
2014 - 2017
I worked for Shape Magazine, where I was promoted from Associate Editor to Fitness Editor. I pitched, wrote, and edited the magazine's Fitness section, front of book news pages, and a fitness feature each month. I acted as the on-set certified trainer on fitness photo shoots to ensure the accuracy of moves. I also wrote for Shape.com and produced special packages, like the Healthy Travel Awards, Sneaker Awards, and Holiday Gift Guide.
2012 - 2014
As an Editorial Assistant at Self Magazine, I assisted the Editor-in-Chief with sensitive administrative tasks and conducted research and reporting to vet new ideas. I was promoted to Assistant Editor, where I pitched and wrote content on a range of healthy lifestyle topics for the magazine and Self.com.