SARA
ANGLE
Content Strategist
+ Editorial Leader
About Me
Sara is a content strategist, marketer, writer, and editor who helps health and wellness brands turn complex ideas into compelling stories that drive growth. With a background in journalism and years leading editorial and content marketing teams, she blends service and storytelling with data-informed strategy to build content that connects with your target audience.
Sara has built and scaled editorial and content marketing programs for leading brands, including Peloton, HUM Nutrition, and Parsley Health, from content strategy to SEO-driven editorial and full-funnel storytelling.
As a journalist, Sara reported in New York, Washington, D.C., Philadelphia, and Rome, specializing in health, fitness, travel, and religion. Her work has appeared in SHAPE, SELF, Outside, Well+Good, Healthline, Men’s Journal, and more.
She is an ACE-certified personal trainer and a graduate of Villanova University with a Bachelor of Arts in Communication, Magna Cum Laude, and concentrated studies in Journalism.
You can usually find her at the ballet studio or practicing with her artistic swimming team when she's not spending time with her husband and son.
Professional Experience
2023-2026
As the Senior Editorial Manager at Peloton, I launched and owned the strategy for the brand's editorial arm, The Output. I managed the editorial calendar, content distribution, and performance, and hired and managed a team of three. I also launched a lead generation program that quickly became the company's second-highest source of leads.
2021-2022
As the Editorial Director at HUM Nutrition, I set the editorial calendar and managed the brand's blog and weekly newsletter from concept through execution, leveraging deep experience in SEO. In addition, I oversaw the blog's paid distribution strategy.
2018-2021
As the Senior Manager of Content Strategy at Parsley Health, I managed the brand's blog from concept through execution and worked on content across video, landing pages, email, ebooks, and more. I also ensured the medical accuracy of content across channels, working closely with our clinical staff.
2014 - 2017
I worked for Shape Magazine, where I was promoted from Associate Editor to Fitness Editor. I pitched, wrote, and edited the magazine's Fitness section, front of book news pages, and a fitness feature each month. I acted as the on-set certified trainer on fitness photo shoots to ensure the accuracy of moves. I also wrote for Shape.com and produced special packages, like the Healthy Travel Awards, Sneaker Awards, and Holiday Gift Guide.
2012 - 2014
As an Editorial Assistant at Self Magazine, I assisted the Editor-in-Chief with sensitive administrative tasks and conducted research and reporting to vet new ideas. I was promoted to Assistant Editor, where I pitched and wrote content on a range of healthy lifestyle topics for the magazine and Self.com.