As a passionate and forward-thinking content creator and strategist, Sara has worked for respected publications in New York, Washington, D.C., Philadelphia, and Rome. She specializes in health, fitness, wellness, and travel. Her work has appeared in SHAPE, SELF, Outside Magazine, Well + Good, Healthline, Men's Journal, and more. Sara leads content at HUM Nutrition and previously, at Parsley Health. In addition, she is an ACE Certified Personal Trainer. She enjoys workouts from ballet to bootcamp, traveling, language, culture, and curling up with a good book. Sara is a graduate of Villanova University with a Bachelor of Arts in Communication, Magna Cum Laude, and concentrated studies in Journalism.
As the Editorial Director at HUM Nutrition, I set the editorial calendar and manage the brand's blog and weekly newsletter from concept through execution, leveraging deep experience in SEO. I also write for publications and brands such as Outside Magazine, Well + Good, and Men's Journal. I'm always looking to work with new clients that fit my interests and expertise!
As the Senior Manager of Content Strategy at Parsley Health, I managed the brand's blog from concept through execution and worked on content across video, landing pages, email, ebooks, and more. I also ensured the medical accuracy of content across channels, working closely with our clinical staff.
2014 - 2017
I worked for Shape Magazine, where I was promoted from Associate Editor to Fitness Editor. I pitched, wrote, and edited the magazine's Fitness section, front of book news pages, and a fitness feature each month. I acted as the on-set certified trainer on fitness photo shoots to ensure the accuracy of moves. I also wrote for Shape.com and produced special packages, like the Healthy Travel Awards, Sneaker Awards, and Holiday Gift Guide.
2012 - 2014
As an Editorial Assistant at Self Magazine, I assisted the Editor-in-Chief with sensitive administrative tasks and conducted research and reporting to vet new ideas. I was promoted to Assistant Editor, where I pitched and wrote content on a range of healthy lifestyle topics for the magazine and Self.com.